IMPERIAL
Branding & Photography
The Brief
Korite's latest jewelry collection is an celebration of the Year of the Dragon, blending traditional symbolism with modern elegance. The collection features intricately designed elements, including a dragon head, the auspicious number 8, and a teardrop pendant adorned with topaz. Notably, this marks the first collection to showcase Korite's unique dragon-scale Ammolite, enhancing its mystical appeal.
Since 1979 KORITE has set the global standard for ammolite jewellery, inspiring the world with the beauty of Canada’s gemstone
Research and Analysis
I recognized that dragons hold different symbolic meanings in Chinese and American cultures. To bridge this gap, the collection balanced both interpretations to create a collection that would resonate with both audiences.
Despite the differences, I found that both cultures associate dragons with wealth, ancient times, and dark colors, which became the foundation for the collection's design, blending intricate details with rich hues.
Mood-board
