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What I Did
Branding and Illustration
Challenge
Refresh and modernize the branding of Local Pizza.
Approach
Craft a logo for Local Pizza that captures the essence of the brand's funky and modern personality while maintaining a clean and timeless look.
Original
First Version
Final Logo
Rationale
Using the letters as pizza slices, the design becomes a playful representation of the brand's core product, balanced with the traditional pizza colours of red and yellow for easy recognition—the resulting design balances whimsy and professionalism.
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