THE WORK
Imperial (Korite)
Branding, and Photography
For this project, I was presented with CAD designs of a dragon-inspired jewelry collection, set to launch in honor of the Year of the Dragon. Targeted at Korite's customer base in both China and Canada, I developed the name, visual identity, and overall look and feel for the collection. Additionally, I was responsible for photographing all the pieces, ensuring the imagery captured the essence of the designs while appealing to both markets.
Leaf
UI/UX Design
I designed and developed a plant care app,
'Leaf,' offering users a comprehensive solution for all plant-related needs. In addition, I focused on sticking to a cohesive brand identity, ensuring that the app's visual style and user experience aligned with the brand's personality.
Korite
Creative Designer
As a Creative Designer, I lead design ideation and execution for customer-facing marketing materials across various digital channels. This includes creating captivating artwork for Korite.com, email campaigns, social media, and paid advertising. I ensure brand consistency as the gatekeeper of KORITE's brand guidelines. Additionally, I photograph and optimize product images for marketing assets.
Local Pizza
Branding
My task was to craft a logo for Local Pizza that captures the essence of the brand's funky and
modern personality while maintaining a clean and timeless look.
Old Dog New Tech
Case Study
“Old Dog New Tech” aims to make technology more accessible to seniors by creating senior-friendly manuals that cater to their needs. By empowering seniors with the confidence to take on any tech problem, the company hopes to bridge the digital divide and help seniors keep up with their loved ones and the world around them.